Tayto True Taste of Home
14M People Reached
90% + ROI on Press Kits
9M+ Views on Social Media
The Client
Tayto is Ireland’s most popular snacks and crisps brand. They are a long-term client of Hunter, who we have worked with on numerous high-profile product launches and campaigns over the last number of years.
The Brief
Tayto were releasing a new TV Ad which focused on the familiar taste of home a bag of Tayto crisps provides for Irish people around the world.
They wanted to:
Generate digital, radio and print coverage for the campaign from national press outlets.
Engage top Irish content creators and celebrities to generate social media shares.
Raise campaign awareness among the general public.
The Campaign
To launch the campaign we organised an on-site activation. Team Hunter took over terminal 1 & 2 at Dublin airport: we wrapped the doors to set the scene and arranged for the iconic Mr.Tayto to be there to welcome arrivals to Ireland with a bag of Tayto crisps.
Our team captured content for the Tayto social channels and the activation secured valuable social media shares from many of the 17,000 people who passed through arrivals during our activation.
We created engaging press kits which included Tayto Cheese & Onion crisps and a limited edition Tayto print by Irish artist, Orla Walsh. We carefully curated a list of content creators and journalists to send the kits to, including some of Ireland’s most recognisable stars living abroad in order to emphasise the campaign message.
We produced an impactful press release and shared it with key national press outlets in order to secure media coverage that would boost the campaign’s visibility.
The Results
14M People reached throughout the campaign
9 million views on social media
Over 90% ROI on Press Kits
Organic social shares from Ireland’s most recognisable faces
7 million views on a viral engagement video in front of our terminal takeover
Coverage in national print, radio and social media press outlets
What can we do for you?
Get in touch with us to discuss how we can deliver these results for your business.