Lifeforce Popup Event

A staple in Irish homes since 1977, we had the pleasure if re-introducing Lifeforce to the market in 2019. As part of the campaign we opened the Lifeforce Pop Up on Dublin’s Camden St, with proceeds going towards the Capuchin Centre. Open to the public, people could pop in and sample the entire range of Lifeforce goodies while donating to a good cause. We worked with our team to create a warm, welcoming space that perfectly captured the feel of the brand, bringing it to life for consumers.

We worked with Roz Purcell for the opening, inviting key press and influencers to a breakfast event in the store, taking the opportunity to showcase the brand to its fullest. With a horticulture theme, we focused on creating a larger than life experiential space that immersed guests in the Lifeforce brand.