The Challenge
New Brand Focus: To roll out key PR activities to launch & support Tayto’s new 2015 campaign: Tayto – More Than Just a Crisp
The Approach
PR objective was to reposition Tayto in terms of relevance and brand positioning through exciting and interactive activity
The Result
Tayto Pop-Up Shop campaign trended on twitter • National & regional coverage was widespread and it featured on all media platforms: TV, Radio, Print & Online • The Tayto Pop-Up shop also had huge success in terms of footfall: Average footfall in total for the 13 days was 32,500 • There was between 1000 - 1500 visitors per day for the duration of the Tayto Pop-Up shop
