Pom Bear Family Picnic Zone

The Challenge

Create a fun, family friendly interactive series of events for the POM-BEAR brand nationwide!

The Approach

Pom Bear family picnic zones had a huge presence at family events such as Bord Bia’s Bloom 2015, Cork Midsummer Festival 201 and Laya Healthcare’s City Spectacular. Kids and parents were entertained and engaged in lots of fun activities in a designated picnic zone.

The Result

Activities for kids and an appearance by POM-BEAR himself made the picnic zone popular with festivalgoers and gave parents and kids a place to enjoy away from the crowds.