The Challenge
Launch PARFOIS’s Spring/Summer 2015 new collections with key press and influencers present. Convey the Bohemian Dream theme of the collection. Create buzz and coverage of the event and collection on social media, online and offline media.
The Approach
Using the Hunter offices, an intimate bohemian themed dinner was arranged to showcase the new collection. Breathtaking rustic dining tables and chairs were sourced, with avantgarde flower arrangements courtesy of Informal Floral. The space was decorated with meticulous attention to detail, featuring shabbychic fabrics that presented the trends of Boho Dreams, Future Tribal, Marrakech and Powder Power in the most memorable fashion. Ireland’s most stylish and influential women were treated to customised PARFOIS cocktails as well as a delectable menu as created by Luncheonette. Photographers were present on the night, including a polaroid photographer that allowed guests to take hard copies home. These were shared all over social media.
The Result
The event brought the PARFOIS Spring/Summer 15 collections to life, showcasing the stunning pieces in alluring, engaging ways. Key fashion influencers were introduced to the range, with compelling visual activation. The event was featured in online and offline media, plus guest’s social media. This helped to generate buzz about the brand in general and the new collections.
