The Challenge
PARFOIS is the international accessory brand for neo-traditional and contemporary women. PARFOIS wanted to create an event to reflect this and to give key Irish media, stylists, bloggers and social influencers an exclusive look at their exciting SS 2016 collection in the brand’s hometown of Porto, Portugal.
The Approach
We invited key players in the fashion game to join the three-day Press Trip to Porto. Every detail of the trip created a unique and incredible experience for guests. Invitees were flown to Porto, transported in PARFOIS branded double decker bus, and driven around Porto and to shoot location, treated to a themed meal and invited to check out the brand new collection.
The Result
The Press Trip was a huge success, with all the major glossies, fashion websites and fashion writers in attendance to cover the event and the latest collection. The trip was hugely documented across social media platforms, received TV coverage on Xposé, and paved the way for the AW Press Trip.
