The Challenge
Design a pop up experience to launch & support super foodie Roz Purcell’s first cookbook. Bring the Natural Born Feeder experience to life. Support the pop up over three days as project manager.
The Approach
Hunter Communications assembled a collaborative team of designers and suppliers with a tight turn around of 8 days. Natural Born Feeder brand was brought to life with an aesthetic design focused on natural ingredients and earthy tones, making use of the smaller space. Ingredients, utensils & packaging ordered and monitored over three day sales period.
The Result
Queues out the door each day, plus massive interaction on social media. Coverage in both online and offline media. Over €11,000 raised for the Capuchin Centre for the Homeless. Generated huge publicity for the cookbook and Natural Born Feeder brand.
