The Challenge
King Crisps teamed up with the "Notorious" Mixed Martial Artist, Conor McGregor to launch the new "Make it Superior with King Campaign."
The Approach
Conor is on our roster of talent in Ireland, so he also hosted a twitter takeover and the press kits were delivered by his lookalike.
The Result
The Youtube video alone chalked up 250,000 views within 2 months.
