Huawei Launch in Ireland

The Challenge

Carphone Warehouse wanted to establish themselves as the customer's destination for Huawei products and to announce Carphone Warehouse’s exclusivity in terms of launching Huawei P7 – Huawei’s flagship device.

The Approach

To mark this exclusive partnership Carphone Warehouse and Huawei teamed up to host a series of exciting activities. The Raw Edge Crew, from Sky One’s ‘Got to Dance’ show, were one of the events on show and they performed their high-class dance moves near St. Stephen’s Green. The Raw Edge crew are a team of six and each member wore a branded Huawei t-shirt – each crew member had one of the letters of Huawei on their back. The Metro Herald merchandisers were on site encouraging passersby to enter the MH- Huawei competition in the paper as well as letting them know about the freestyler activity.

The Result

Created brand awareness for Huawei products via interaction with target audience and created noise and interaction with street theatre.