The Challenge
From 10pm until midnight on the eve of the launch of the groundbreaking Samsung GS4.
The Approach
We synchronised two events from the Cork and Dublin Carphone Warehouse stores, hosted by local music and comedy talent like Rick O’Shea of 2FM, Hilary Rose from The Republic of Telly, PJ Gallagher from The Naked Camera and GAA star Eoin Cadogan. While both stores had queues to be the first to own a GS4, the accompanying excitement via live-tweeting from the events meant that even more customers were waiting the next morning.
The Result
Nominated for Best Online PR Campaign at the Social Media Awards 2013.
