The Challenge
Carphone Warehouse wanted to celebrate individuality with the latest brain children from Apple – The iPhone 5c and the iPhone 5s.
The Approach
So 5 mystery men put a splash of colour and craziness on the streets of Dublin, giving onlookers the chance to win one of the handsets by taking a snap of the guys in the morph suits and tweeting it to @CarphoneIE.
The Result
Online campaign trended online, and was nominated for Best Business and Best Original Twitter campaign in Social Media Awards 2014.
