The Challenge
Let’s create an event which gives back to the loyal fans of the Alex and Ani brand by inviting them to enjoy a very special one off intimate performance by one of Ireland's unique talents…but who would it be??
The Approach
Anticipation was huge when we revealed that the first ever Alex and Ani Music event would be headlined by one of Ireland's brightest rising stars - Gavin James!! Fans scrambled to get their hands on the guest list for this invite-only, exclusive event.
The Result
“Musicians have the power to move an audience with sound, to energize people’s souls and to spark their emotions’” Playing to a full house, Gavin James left the audience in Opium on Wexford Street both moved and energised by his performance.
