Carphone Warehouse Ireland – the largest independent telecoms retailer – is to become Ireland’s next mobile operator, launching in 2015, continuing its ongoing investment in the Irish market.
The independently-run Irish company will partner with Three to develop the new network in the coming 12 months and using its experience and knowledge as the country’s largest communications retailer will create a value driven and customer-focused service.
As part of the roll-out Carphone Warehouse will also create 50 new jobs across a variety of sectors; including marketing, finance, IT, commercial and tech; with the positions ranging from entry-level to executive roles. In addition to direct recruitment Carphone Warehouse will also be looking for entrepreneurial candidates to grow and shape the business.
This will bring to more than 750 the numbers employed by the company, led by Managing Director Peter Scott who has over 30 years of experience in the retail industry, including a number of blue chip companies.
The launch of a new mobile operator is the latest part of Carphone Warehouse’s continued investment in Ireland, dating back to its first store opening in 1996 and resulting in present day employment of over 700 staff members nationwide.
During the challenging economic environment which began in 2008, the company has opened 20 new stores and invested more than €6m into the Irish market. Peter Scott’s team has also developed key retail partnerships with Harvey Norman, Clery’s and Samsung. Each partnership in turn meaning new store openings and added recruitment of 250 staff to boost Carphone Warehouse’s standing in the Irish market and further boost Ireland on its road to recovery.
There are now more than 6.5m visits each year to Carphone Warehouse’s 91 Irish stores, with an impressive 4m visits made to its website, www.carphonewarehouse.ie.
This ever strong customer relationship gives the company a unique insight into what mobile users want, which – along with its longstanding and strong relationships with mobile companies – will allow it to build a customer-focused mobile service that excels in quality as well as value. As markets shift and connectivity between products and mobility increases, so does Carphone Warehouse’s retail footprint.
Commenting on the new mobile virtual network, Peter Scott, MD of Carphone Warehouse Ireland said: ‘We are delighted to announce that we will be launching Ireland’s newest mobile operator within the next 12 months. This new partnership with Three opens an exciting new chapter for Carphone Warehouse and for our customers. It allows us to expand our business and create 50 new jobs in a continued challenging retail environment. Carphone Warehouse has always prided itself in offering our customers the most up-to-the-minute technology and connectivity together with World Class Customer Service. We are looking forward to demonstrating this expertise to develop a mobile service that customers will love.’
CEO of Three Ireland Robert Finnegan commented “We welcome Carphone Warehouse to the mobile market. Today’s announcement further reinforces how Three’s acquisition of O2 Ireland will revitalise the Irish telecoms market. Three will build a state-of-the-art 4G network over the next three years, delivering very real benefits to customers in urban and rural areas throughout the country, from which Carphone Warehouse customers will also benefit.”
Minister for Jobs, Enterprise and Innovation, Richard Bruton TD said: “Today’s announcement by Carphone Warehouse that it is expanding its business with the creation of 50 extra jobs is very welcome. This is the latest in a series of signs of growing confidence in the domestic economy. Through our Action Plan for Jobs we have put in place measures to help boost the domestic economy, so that we can see a return in consumer spending and support the jobs growth we badly need”.